Just Product Management Things - Issue #1
10 Tactical Tips to help with your day-to-day as a Product Manager, Choosing Your North Star Metric and more...
10 Tactical Tips to help with your day-to-day as a Product Manager
Always callout non-goals, in addition to the goals for a leadership review you are leading
While articulating trade-off decisions, always use a visual approach
Have a communication policy outlined for your team
Escalate early, and escalate often
Always document decisions, next steps and circulate them
Always use numbered lists in documents or slides
Repeat your goal. Then, do it again
Use the “so-what?” question to assess each slide
Use the steel-man approach when there is a debate or disagreement
Always send pre-reads, ahead of the discussion
Read full article here:
Product experimentation pitfalls and how to avoid them
Pitfall: Testing with the wrong metrics
Avoid by:If the user / customer knew the goal of your experiment, would they be aligned with it?
Think about the big picture and choose metrics carefully
Constantly reevaluate
Pitfall: Being mislead by statistics
Avoid by:Involve a data scientist / statistician
Use a mature testing platform
Pitfall: Testing too few variations
Avoid by: Test more than just a single treatment vs Control.
Read full article here:
Why & How did Spotify went about redesigning their icons
Why?
The weight and thickness of strokes were too thin which was neither inline with their evolving visual language, nor inline with their evolving typography
To improve the readability of icons, since they were currently used with different background colors affording different levels of readability
To fix Inconsistencies in icons designed over a period of time - size, backgrounds, weight, etc.
To simplify icon system and icon creation process
How?
Increase weight / stroke-size of icons
Only 2 (bold) sizes of icons: 16px and 24px
Maintained the metaphors / symbolisms used in icons to manage end-user experience
Increased contrast for active state vs inactive states by filling the icons (and slightly redesigning icons where previously filling icons wasn’t feasible)
Read full article here:
https://spotify.design/article/refreshing-our-icon-system-the-why-and-how-behind-the-changes?s=08
How To Become an SaaS Product Manager
Sharpen Your Research Skills
Learn the Objectives of Your Future Company
Engage With Customers
Know Your Competitors
Attend Professional Conferences and Events
Get Experience working on Data Projects
Read full article here: https://productmanagerhq.com/become-saas-product-manager/
Choosing Your North Star Metric
Lenny Rachitsky wonderfully explains how you can go about choosing your north star metric. He talks about 6 categories of north star metrics - Revenue, Customer Growth, Consumption Growth, Engagement Growth, Growth Efficacy, User Experience; and then goes ahead to provide a framework on how to choose your NSM depending upon the type of company / business. He also offers a framework to help choose the right NSM between input and output metrics.
Read full article here: https://future.a16z.com/north-star-metrics/
We also strongly recommend reading this amazing Fintech Newsletter by Osborne Saldanha called Fintech Inside
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